Owner/Founder – Joey Graham

Our Story

Joe & I constantly found ourselves talking about how our live’s were filled with many ups and downs. It was never easy, never smooth sailing, and something always seemed to get in the way. Whether it was losing someone close or simply having a bad day…the one central theme was this idea of always moving forward no matter what! Just like any great business, it started out as just an idea. However, our idea quickly turned into more. 

We had always talked about similar aspirations to DO MORE to achieve a life we loved. After months of research & development, FWD Clothing Company was born. Our mission was simple: Find insanely soft clothing, incorporate fun ideas into our business & designs, and encourage others to push FWD & Do More to live life.

In April 2016, we found the perfect 1968 VW Bus to turn into our mobile retail shop. The bus was something iconic but also ironically symbolic to the bumpy ride we all experience in life. It was exactly what we needed to connect our brand, our mission, and our clothing with the world around us! After all, if you don’t have fun and push FWD during this journey of life, you’ll never realize that you can Do More!

Securing a mobile retail store has allowed us to partner with local non-profits & continues to let us live out our mission of giving back and inspiring others to Do More!

– “Everything we do aims to inspire others to have fun and do more with life! We just happen to do it through fun and insanely soft clothing ” –

#LiveFWD #DoMore #HaveFun

“Life Happens -> Do More to live it”

Welcome to THE FWD FAM!

Once you shop with us, you are more than a customer, you are an extension of THE FWD FAM. You help us continue to create fun & insanely soft clothing while making an impact on those around us! For that, WE THANK YOU!!!

“With consistent hard work, a patient attitude, and genuine relationships, any idea can be brought to life. You just have to start!” – Joey Graham & his C-P-R approach to business and life!






Creative Director – Joe Minham

Lives to bring brands to life through website, advertisement, and product development.
“Visual communication is an open canvas full of opportunity!”