Owner/Founder – Joey Graham

Our Story

Joe & I constantly found ourselves talking about how our live’s were filled with many ups and downs. It was never easy, never smooth sailing, and something always seemed to get in the way. Whether it was losing someone close or simply having a bad day…the one central theme was this idea of always moving forward no matter what! Just like any great business, it started out as just an idea. However, our idea quickly turned into more. This idea was more than a common theme but rather it was us telling our life story, one we felt could inspire others going through similar situations. 

We had always talked about similar aspirations to DO MORE to achieve a life we loved. A life that was fulfilling and one that gave us an avenue to create something of our own. That common goal and story we wanted to tell pushed us to build a lifestyle clothing brand around that mindset of always moving forward. Thus, after months of research & development, FWD Clothing Company was born. Our mission was simple: Find insanely soft clothing, incorporate fun ideas into our business & designs, and create a brand that inspired others to Do More to live a fulfilling life.

In April 2016, we found the perfect 1968 Mobile VW Bus to sell our fun & insanely soft clothing out of. The bus was something iconic and ironically symbolic to the bumpy ride we all experience in life. It symbolized the idea of overcoming life’s obstacles by always pushing FWD, having fun, & Doing More to live that fulfilling life we all desired! After all, if you don’t have fun and push FWD in the face of adversity, you’ll never realize that you can Do More!

Securing a mobile retail store has allowed us to partner with local non-profits & continues to let us live out our mission of giving back and inspiring others to Do More!

– Everything we do aims to inspire others to have fun and do more with life! We just happen to do it through fun and insanely soft clothing –

#LiveFWD #DoMore #HaveFun 

Welcome to THE FWD FAM!

Once you shop with us, you are more than a customer, you are an extension of THE FWD FAM. You help us continue to create fun & insanely soft clothing while making an impact on those around us! For that, WE THANK YOU!!!

“With consistent hard work and dedication, any idea can be brought to life. You just have to start!” – Joey Graham






Creative Director – Joe Minham

Lives to bring brands to life through website, advertisement, and product development.
“Visual communication is an open canvas full of opportunity!”


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