A Journey of Freedom and Adventure

The VW Van is more than just a vehicle—it’s a cultural icon that embodies freedom, exploration, and community. For decades, it has inspired generations to hit the road, chase horizons, and forge connections.

From a VW Bus to a Lifestyle Brand

FWD Clothing Co. began with a dream, a ’68 VW bus, and an adventurous spirit. With a small collection of tees and a belief in chasing life’s best moments, we hit the road, parking at beaches, festivals, and town squares. Our vintage bus wasn’t just a shop—it was a symbol of freedom, resilience, and moving forward.

Those early days taught us the value of connection and creating something meaningful. Each t-shirt was more than apparel—it was a shared love for sunny days, live music, and the beauty of a life well-lived.

Today, while our flagship store in Nashville, TN, has replaced the VW bus, that same spirit drives us. FWD is more than clothing—it’s about embracing every wave, challenge, and adventure.

Learn More About Us

Gear Inspired by the Journey

For us at FWD Clothing Co., the VW Van represents the ethos of forward movement. It’s about embracing the journey, finding beauty in the detours, and cherishing the stories we collect along the way.

Take the Wave

Explore Boldly

This hat is a testament to the VW's role in fostering freedom, unity, and adventure. While the roads we take may change, the spirit of exploration remains timeless.

Here’s to the VW Van and all it stands for. Keep moving forward. 🌍🚐