Elevate Your Adventure
Bold Designs for Everyday
A Journey of Freedom and Adventure
The VW Van is more than just a vehicle—it’s a cultural icon that embodies freedom, exploration, and community. For decades, it has inspired generations to hit the road, chase horizons, and forge connections.
From a VW Bus to a Lifestyle Brand
FWD Clothing Co. began with a dream, a ’68 VW bus, and an adventurous spirit. With a small collection of tees and a belief in chasing life’s best moments, we hit the road, parking at beaches, festivals, and town squares. Our vintage bus wasn’t just a shop—it was a symbol of freedom, resilience, and moving forward.
Those early days taught us the value of connection and creating something meaningful. Each t-shirt was more than apparel—it was a shared love for sunny days, live music, and the beauty of a life well-lived.
Today, while our flagship store in Nashville, TN, has replaced the VW bus, that same spirit drives us. FWD is more than clothing—it’s about embracing every wave, challenge, and adventure.
